Incentive Assessment, Analysis and Design
Using incentives to influence behaviors is more complex than ever. But the
impact of any incentive still depends on answering one basic question:
"What's in it for ME"?
The Motivation Shop builds incentive strategies designed to influence the greatest number of people.
In successfully delivering a positive consequence
we're best able to "move the middle" of a given demographic and maximize returns on every motivation dollar.
With the know-how that comes from managing scores of successful incentives, The Motivation Shop provides
recommendations that work.
Cash or non-cash
Our view is that cash incentives have built-in limitations. Although cash has its place, we view cash as
compensation, whereas non-cash rewards are most effective at
long-term motivation. Research consistently shows that cash lacks the power to
change behaviors since it doesn't address people's natural desire for personal recognition.
Beyond the problem of deciding how much cash is enough, cash awards are
hard to modify and almost impossible to eliminate. Despite the popularity of cash, statistics indicate that it's the
least likely award to motivate a majority of people, over time.
Incentive White Papers
The Benefits of Tangible Non-Monetary Incentives
How Non-Financial Rewards Change Behaviors
Incentives, Motivation, and Workplace Performance - Research and Best Practices
Making the Case For Sales Incentives To The Tune of 10% ROI
The Loyalty Research Center Approach To Customer Loyalty
The Role Of Gift Cards in Coporate Recognition and Incentive Programs
Trends in Loyalty Marketing
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